Butlin’s camp at Clacton was one of the earliest, and opened in the summer of 1938 only to have to close during the War. It reopened in 1946 to the public and I suspect this souvenir postcard was of some of the first visitors.
The camp had it’s own access to the beach (with a ticket so you could be readmitted!). Butlin’s also had their own photographic department, and took souvenir postcard pictures of holidaymakers which could later be bought at the kiosk. There was a reference number stamped on the back.
The woman in the centre is I’m fairly certain the mother of the two younger girls seen on the 1938 walking picture taken in Bridlington posted a few days ago.
There is a Butlin’s Filey souvenir photo on the site.
This great walkie catches three women on a morning’s shopping expedition, though we don’t know where, as there is simply not enough clues in the photograph. That seems to be a biggish department store they’re striding past, and we can date it to 1938 as one of them has written it on the back, with two names, Marjorie Nilson and Violet Sawyer. The other woman is simply identified as a “lady friend”. I assume that’s Violet in the centre, with the hard to miss V patterned dress.
A postcard sized print, and no firm named on the back, the three have clearly just spotted the camera in time to smile, but otherwise it’s a very typical unposed walkie portrait.