Butlin’s camp at Clacton was one of the earliest, and opened in the summer of 1938 only to have to close during the War. It reopened in 1946 to the public and I suspect this souvenir postcard was of some of the first visitors.
The camp had it’s own access to the beach (with a ticket so you could be readmitted!). Butlin’s also had their own photographic department, and took souvenir postcard pictures of holidaymakers which could later be bought at the kiosk. There was a reference number stamped on the back.
The woman in the centre is I’m fairly certain the mother of the two younger girls seen on the 1938 walking picture taken in Bridlington posted a few days ago.
There is a Butlin’s Filey souvenir photo on the site.
Although not walkies, Butlin Holiday Pictures have a similar casual feel about them and the system operated in much the same way. Butlin’s allowed (and employed) photographers to work on their sites to snap visitors during their holidays, and you could then pick up a postcard print from the site photo booth later. The booths also developed, printed and sold film, cameras and other odds and ends to holiday-makers.
As far as I know walkies were not taken, and people just stood and posed for the photographer. Very popular were shots of people riding the bicycle buggies to get around the camp. I do have a few Butlins Snaps and most are like the example here. They can easily be identified by the corner flash, “A Butlin Holiday Picture”, just set on a piece of clear plastic in the corner of the photo frame during exposure in the darkroom.
This Butlin’s postcard has the date stamped on the back, 20th August 1948, plus an index number which probably corresponds to a ticket given to the customers. The two teenage lads are very tidily dressed, white shoes, slacks, short sleeved shirts and ties and also have a Butlin enamel badge on. As Butlin’s changed the designs of these each season, using the Bygone Butlins site I have identified this as Filey.
I do not know who the lads are for certain, but the one on the left may be a member of the Hirst family, and is seen ‘walking out’ with a Miss Bradbury in a few walkies (which we have on the site!). They came from the Huddersfield area so this makes the Filey holiday their nearest Butlins.