Ideal Photos, Kent

Ideal Photos and Ideal Pictures, two similarly named walking picture firms working close by each other, but it’s difficult to know if they were linked and so far these are the only examples of their output I have seen.


Ideal Photos were based at the Promenade in Folkestone, Kent, and supplied postcard sized prints to their customers in the early Sixties.  The building on the cliff top in the background is the famous Leas Cliff Hall, so the photo must have been taken below on the seaside promenade to the east of this. It’s a little out of focus too, I suspect taken on a 35mm camera.

Apart from this we know nothing about Ideal Photos, except for the details on the back of the print added using a rubber stamper. Nor do we know anything about the two women in the walkie, although they look like Mother and Daughter (the pockets on her dress are amazing!).


Ideal Pictures were working not far away in Deal, and are also new to us. This great walkie was found by Paul Godfrey, and shows a young couple outside the Clarendon Hotel, which is just by the pier entrance in Deal (the buildings are still there). The couple look very smart and from the button hole in his jacket lapel, it’s possible they are newly married. This is a little earlier than the Folkestone walkie, probably late Forties, and the photographer was more experienced as well by the look of it.  The negative has a hand penned reference number down the side, and the firm’s name is printed on the back of the paper.