Butlin’s camp at Clacton was one of the earliest, and opened in the summer of 1938 only to have to close during the War. It reopened in 1946 to the public and I suspect this souvenir postcard was of some of the first visitors.
The camp had it’s own access to the beach (with a ticket so you could be readmitted!). Butlin’s also had their own photographic department, and took souvenir postcard pictures of holidaymakers which could later be bought at the kiosk. There was a reference number stamped on the back.
The woman in the centre is I’m fairly certain the mother of the two younger girls seen on the 1938 walking picture taken in Bridlington posted a few days ago.
There is a Butlin’s Filey souvenir photo on the site.
Empire Films took walkies in Clacton On Sea during the Thirties, and we have added a short history of the firm to our site.