Skeg-Card

Skeg Cards (from Skegness if you hadn’t guessed!) have been documented on the site before but this particularly nice example came my way recently. Sometimes a walkie just catches your attention, and this is one such. The young girl just looks so excited to be both on holiday and having her photo taken. I cannot make my mind up whether the couple are her parents or perhaps Grandparents. They look a little austere at first glance but once you get past the gent’s now deeply unfashionable moustache, he is on the verge of a smile and his partner appears to have just realised what is going on.

skeg-card-skegness.jpg

Technically it also stands out, with the trio highlighted against a misty faded background. I suppose it’s possible someone in the darkroom spent a few seconds “dodging” to increase the contrast, but it is likely to be a happy accident.
The image was marked “unknown” when I bought it, but the view looked familiar. Sure enough the large building behind them is the old Pier Hotel at Skegness. If that wasn’t enough, the girl is holding a holiday regulation wooden spade but also an unusual metal seaside bucket, more like a small milk pail, and this has the words “Present From Skegness” printed on the side.
Skeg cards were in business from around 1920 and took walkies near and on the town’s first pier. They did not mark their cards, but the neatly hand written reference number jotted down is typical of their output. I imagine this must be circa 1924 or so. More potential customers can be seen behind them, in what looks to be the early morning.
He is dressed down, no tie and white shoes, but the older woman, smothered in a huge fur stole of some sort, is not exactly beach ready so I assume the next port of call was to hire a deckchair before sandcastle building could ensue.

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