The Drummond Road sign places this walking picture in Skegness, and we’ve mentioned the Osbert Walking Picture sign here before too (you can read more about the firm using the link below). It was sent in by Ian Crick, and the photo shows his Grandmother Edith, plus his Dad Brian and sister Doris. The cameraman has been working quite quickly here, the focus is a little out and the boy in the cap obscuring some of the view is not one of the family. Brian is wearing reins, not something you see much on children today but very useful in a busy street, and also spats.
Ian dates this to around 1936 (the horse and cart in the background suggests older, but they did trips around the prom for visitors until after the War), and he remembers hearing of the family trips to Skegness from their home town of Corby in Northants. Edith is carrying a nice wicker basket. She would find herself trending as the Times have just featured these on their fashion pages 80 years on!